Category: #nzmedia

NEWS

You can explore Racetech seats and products in 13 store locations across the whole of Australia.

Now that Covid restrictions are easing and retail stores are opening in many regions across the country, it is an excellent time to take a look at Racetech products at our distributors. With stores in Victoria, Queensland, Western Australia, New South Wales, Tasmania and South Australia stocking Racetech products, no matter where you are located in the country, you can easily get your hands on our high-quality solutions.

You can find our products at the following distributors in Australia:

• Brown Davis Automotive: 47 Holloway Drive, Bayswater, VIC
• PBR Distributions: 51 Tradelink Road, Hillcrest, QLD
• Racer Industries: 75 Norwell Rd, Norwell, QLD
• Adam Holt Industries: 40 Francis Street, Portland, VIC
• JSW Powersports, 3 Ereton Drive, Arundel, QLD
• Fridays Jetskis: 11 Saltaire Way, Port Kennedy, WA
• Brown Davis Automotive: Unit 2/45 Prindiville Drive, Wangara, WA
• V-Sport: Unit 46/70 Holbeche Road, Arndell Park, NSW
• International Karting Distributors: 4 Pullman Place, Emu Plains, NSW
• Ringswandl Motorsport: 99-101 St Leonards Rd St Leonards, TAS
• JAM Motorsport Shop: 543 Dukes Highway, Tailem Bend, SA
• Speed Pro: 11 Airlie Ave, Dandenong, VIC

All Racetech products are made with driver safety, comfort and performance in mind. Our world-famous race seats are designed and made in New Zealand with back-mounting capability, FIA homologation, a range of sizes, deep shoulders and head restraints, making them stand out from our competitors. We have a range of other race products like harnesses, window nets and steering wheels to get you racing fast in Australia!

If you prefer shopping online, then explore our website, where you can browse and purchase our products from the comfort of your home! If you have any questions about our race seats and products, get in touch with us, and we will be happy to help out in any way we can!

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AGRICULTURE

As scientists begin to better understand the innerworkings of cattle, more emphasis is being placed on stress reduction. As long as cattle are farmed for consumption, farmers will need to adapt practices to both uphold the humane treatment of these animals and ensure a good quality end-product for consumers.

Various studies have found that high levels of stress (both short- and long-term) can negatively impact product quality. In the case of cattle farmed for beef, stress can lead to toughening and tastelessness. In cases of severe stress, meat may even become unsellable due to faster decomposition. Similarly, for dairy cows, stress can cause milk souring, which could result in tremendous losses for the farmer.

One key area where cattle can experience high levels of stress is in respect to handling. This pertains to anything from transport and medical treatment to slaughter preparation. When handling cattle, therefore, it is necessary to ensure as calm an environment as possible through lowering excitement levels by avoiding shouting and/or high-pitched noises, reducing pain, and keeping distractions to a minimum.

Equipment also plays an important role in stress reduction. For example, cattle are naturally hesitant to enter cattle crushes, even if it means getting necessary medical treatment. Most crushes can be loud and uncomfortable. Natural suspicion, combined with sudden noises created by things like slamming grates, can significantly increase stress. Since even minimal stress can negatively impact product quality, Arrowquip equipment has specifically included built-in noise reduction elements such as rubber flooring and nylon rump fingers. Easy side access also limits distraction, as the cattle do not catch movement in their peripheral vision while a vet or farmer is handling them.

By making use of quality equipment and adopting calm approaches to cattle handling, farmers are more likely to ensure high-quality end products.

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BUSINESS

In order to remain competitive in the current landscape of online consumer searches and marketing, SME owners are increasingly turning to SEO (search engine optimisation). While it is possible to undertake SEO alone, there is much that goes into ensuring effective SEO that leads to sales conversions and business longevity. Understanding what SEO entails can help SME owners decide if it’s possible to undertake the endeavour in-house or to outsource to a professional company.

The first thing to remember is that good SEO does not stop at speedy and user-friendly websites. There are many other factors at play – much of which can prove time consuming and potentially confusing for the layman. Since the SEO industry is competitive, constant monitoring and key word adaptations in relation to consumer behaviour is required. It’s also necessary to track changes in search engine algorithms and conduct regular reviews of aspects like website traffic and backlink success. Without monitoring and adaptability, it is possible to miss necessary changes that could help improve rankings.

Other considerations include determining the best SEO tools and software to employ to meet the specific business needs and reach the right consumers, as well as how best to generate regular and relevant content. Between the technical aspects of learning how to work SEO-related technology to the time and effort it takes to conduct necessary analyses and content creation, many SME owners may find it difficult to run effective SEO without professional assistance.

If the budget does not allow for outsourcing SEO, other options like Google Ads might be considered. However, any SME owner who is able would do well to invest in hiring a professional SEO company, as they can generally ensure better outcomes. The key, though, is to work with a company with a good track record that only makes promises it can actually keep.

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BUSINESS

For the average small business owner, SEO can feel like a minefield. Between terminology like ‘backlinks’ and ‘metadata’, it can sometimes seem like it’s not enough to simply own and run a business, but that a degree in technology is also required. However, once the pomp and mystery surrounding SEO is removed, the average business owner can begin to see its value and relative simplicity.

While it can be difficult to get SEO right, when it is done well, it can really boost business. Not only can good SEO get a business in the top organic Google search results, but it can also lead to consumers spending a longer time on the business website and, consequently, convert more ‘clicks’ into ‘sales’.

One key strategy that small businesses should employ to get the most out of their SEO strategies is to aim their reach primarily at the local market. While the SEO NZ market is competitive, gaining traction via local searches decreases the need for a business’s website to compete nationally and globally. Small NZ-based businesses can also ensure greater leads-to-sales conversions by homing in on their niche populations and addressing the specific pain points of their local clientele. By causing businesses to swim in a smaller pond, local SOE better aids small businesses in gaining a strong local presence. Once a solid local base has been established, it becomes easier for these businesses to extend their reach.

If small business owners can ensure good, applicable content on user-friendly websites that clearly denote their local relevance, that’s already a step in the right direction. Engaging regularly with consumers online also builds momentum, and, making use of a reputable SEO company further assists business owners with navigating the more complex areas of SEO. Altogether, then, approaching SEO from a local standpoint can better ensure overall SEO success.

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BUSINESS

The internet is littered with websites. This can make it difficult for business owners to get views on their pages, especially considering how the ever-increasing number of websites being added daily intensifies competition. But, any business looking to be sustainable in the 4IR economy must engage customers online.

As the internet has grown, search engines have adopted various algorithms to help consumers find relevant content. As a result, in order to ensure views, it’s necessary for a business to appear on at least the first page of results – current stats indicate that only around 4% of consumers bother visiting even just the second page.

This is where search engine optimisation (SEO) comes in. By applying various strategies, including targeted key word searches, highly relevant content, specific heading use, and a number of other approaches, it is possible for businesses to improve their search rankings and, thereby, become more visible to consumers.

However, this approach is not a ‘magic bullet’. If SEO is not done well and consistently, businesses are unlikely to reap much benefit from this marketing tool. SEO takes time, and should, thus, be seen as a long-term investment. SEO companies that promise immediate results or guaranteed higher turnovers straight away should be avoided. Rather, in the same way that it’s beneficial for clients to shop around for an investment broker who understands their needs and will make their money work for them, businesses looking to improve their page rankings would do well to do some homework before signing up with an SEO company.

Even in the highly competitive environment of search engine rankings, it is possible for SEO to work wonders for businesses. However, such SEO success is highly dependent on good, clear, and consistent strategies that build over time and adapt to the changing landscape of consumer online search behaviour.

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